User Research
After my own review, I used What Users Do for some quick user research to find if other users familiar with Sports betting had struggled with the same pain points as I had. I asked users to watch the promotion video and complete three short tasks that that stepped them through building a bet.
As I was on a time limit I used my own industry knowledge to create two personas; Young Guns and The Traditionals. MoPlay target market is a young, male football focused market so I assigned four user candidates to that demographic and two to the older demographic.
The reason for targeting the older demographic is that they are on average three-four times more valuable due to a higher disposable income.